How to Grow a Remodeling Business - Actionable Steps to Take

Written by Chris Scully
Published on August 9, 2023

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So, you want to grow your remodeling business?

We know firsthand how challenging it can be. From finding the right client base to hiring the right workers whilst ensuring every project goes above and beyond for customers, it’s easy to get overwhelmed.

However, if you learn to have the right strategies and tools to grow your business, it will begin to feel easier and much less stressful.

In this blog, we’ll cover practical tips, solutions, and action-focused methods you can implement to grow your remodeling company today.

We hope to leave you with this message: Your company is only as strong as the team you hire, the customer experience you provide, how you manage your numbers, and most importantly, how you align your business with your core values. A remodeling business coach can be an integral part of growing your business.

That being said, let’s jump into the best ways for you to begin growing your remodeling business.

1. Define Your Business

Before embarking on the “growth journey,” it's essential to have a clear understanding of your business. This means defining your business model, identifying your niche within the remodeling industry, and understanding what sets you apart from the competition. 

Your unique company attributes are your golden ticket to standing out in a crowded marketplace.

Action Item: Start by writing down your unique selling proposition and why it makes your business stand out.

2. Strategize and Set Goals

The next step is to set realistic and achievable goals. These goals should be aligned with your vision for your business.

Too many people complicate this, so let’s simplify it. A goal is something desirable that you want to achieve. You can set short-term goals and long-term goals. A great goal motivates you and your team.

Action Item: Write down your goals for your business. If what you wrote down doesn’t motivate you, try re-wording it.

Defining your business and setting goals are critical steps. Without a proper strategy, those goals can remain elusive. Strategizing is about mapping the path to reach your goals, considering all the available tools, resources, and methods.

Action Item: Develop a strategic plan that outlines the actions you must take to reach your goals, considering your available resources and any known barriers.

3. Understand Your Business Numbers

Don't shoot in the dark! You need to know your numbers to avoid losing direction. Accurate financial tracking is crucial. It's more than just dollars; it's about ensuring your growth isn’t stalled or less than your potential! Did you know many remodeling companies never hit that million-dollar mark because they don’t understand the numbers? How can you improve your performance if you don’t precisely measure it?

Managing your finances effectively is critical to the growth of your remodeling business. It determines your profitability and impacts your ability to invest in future growth. 

Here are key areas to focus on and some strategies to ensure robust financial management:

Accurate Bidding and Job Costing

Accurate bidding and job costing are fundamental to profitability. This involves estimating the costs for materials, labor, overheads, and potential risks associated with a remodeling project.

Managing Cash Flow

Effective cash flow management ensures your business operates smoothly. Consistent cash flow allows you to meet your commitments to suppliers, pay your staff on time, and invest in resources for future growth.


Inefficiencies in your business can cost you a ton of money. Here’s an example: You sell a job that you estimate your crew can complete in eight weeks. Instead, it takes twelve. You have an additional four weeks of overhead to cover. Where does that money come from?

Action Items:

  • Like it or not, you need to understand finance to be successful.
  • Use software for accurate bidding and job costing, and never base your bids on trying to underbid everyone else. Bid based on your costs and add value for the customer.
  • Regularly forecast your cash flow and manage accordingly.

4. Build a Strong Team Through Value-Based Hiring

The foundation of a successful remodeling business is a strong team that shares your core values and vision. You need individuals who genuinely care about the customers and the finished product of the job. It's VERY difficult to scale a customer-centric business if your employees are only about the money! 

Hiring Right from the Start

Finding the right team members begins with the hiring process. Seek candidates who possess the necessary skills and resonate with your company's values and ethos. During the interview, it's essential to dig deeper and understand if they genuinely care about the quality of work and customer satisfaction or if they are solely driven by monetary gains. You can remedy deficient technical skills with training. You cannot afford to try to fix poor character or work ethic.

By hiring the right people, you ensure that everyone involved is invested not just in the paycheck but in delivering top-notch quality and customer satisfaction. A team aligned with your values is a powerful driving force behind the success of your remodeling business.

Action Items:

  • Write a detailed job description that outlines the required skills, qualifications, and the company's values and culture. Make it clear what personality traits and soft skills you're looking for.
  • Develop a set of interview questions that reflect your company's core values. For example, you might ask, "How would you handle a situation where a client is dissatisfied with a project?" or "What motivates you to strive for excellence in your work?"
  • Take the time to talk to previous employers or references to get insights into the candidate's work ethic, reliability, and alignment with your values.
  • Encourage growth from within the company. Promote existing employees who align with your values and demonstrate the needed skills.

5. Include Staff as Part of the Team

In the busy world of remodeling, collaboration and teamwork are necessary ingredients for success. However, this often falls by the wayside as business owners sometimes keep information close to the vest. Team members may feel disconnected or uncertain about their roles and place within the company. Here’s what to do:

Define Roles Clearly

Employees thrive when they understand their specific responsibilities and how they fit into the larger picture of the company.

Action Item: Create detailed job descriptions and continually update team members about any changes in their roles. This not only helps in defining their individual responsibilities but also shows how they contribute to the business's overall success.

Embrace Transparency

Transparency within the organization builds trust, facilitates open communication, and promotes a positive working environment.

Action Item: Share important company news, goals, and strategic plans with the team. It encourages a sense of ownership and alignment with the company’s mission.

Involve Staff in Decision Making

Including staff in decision-making processes promotes a sense of unity and respect.

Action Item: Encourage team members to provide feedback, share ideas, and be part of decision-making processes that affect their work. For example, if considering a new supplier or a change in project approach, ask for input from those who will be directly affected.

Inclusion and collaboration are not mere buzzwords but the foundation of a thriving remodeling business. You can build a more effective and engaged team by clearly defining roles, embracing transparency, involving staff in decision-making, and recognizing teamwork. Remember, your team is not just a workforce but a vital part of your business family.

why you need a business coach

6. Enhance Your Customer Experience

Exceptional customer experience is not just a desirable feature; it's essential for success in the remodeling business. It's the "secret sauce" that differentiates a merely satisfactory company from one that dominates the market in its area.

Provide Clear Communication

One common issue in remodeling is a need for better communication. Clients often don’t know when and how things are getting done.

Action Item: Establish regular updates and clear channels of communication. Keep clients informed about project progress, delays, changes, or potential issues. Consider weekly email updates or scheduled calls to keep the client up-to-date and involved.

Respond Timely to Inquiries

Prompt responses to customer inquiries signify professionalism and respect for the client's time.

Action Item: Make it a rule to respond to customer inquiries within the same or the next business day, even if you don’t have an immediate solution.

Encourage Feedback

Customer feedback is a treasure trove of insights that can guide your improvements.

Action Item: Set up a simple system, separate from online reviews, for customers to provide feedback, such as a short survey or a feedback form on your website. Use this to enhance your customer service continually.

In the remodeling business, doing great work is expected. What sets you apart is the customer experience you provide. Remember, always strive to exceed expectations, communicate clearly, ensure quality, and be responsive. These are the keys to owning your market and turning one-time clients into lifelong advocates for your business.

7. Quality Control: Ensuring Excellence from Start to Finish

Quality control is a foundational element in the remodeling business, and it's about much more than just the end product. It encompasses the entire customer experience, from the initial consultation to the final walk-through and everything in between. Here's how you can ensure that quality control is a hallmark of your remodeling company:

No Compromising on Standards

In the remodeling industry, the standard of quality is high, and compromise is not an option. This isn’t just about the materials and craftsmanship. It’s also about how you communicate and handle the project. A lack of communication about when and how things are getting done can lead to dissatisfaction. Catching mistakes or potential issues before the customer can save both reputation and relationships.

Implement a Robust Quality Control Process

Quality control is not a one-time event but an ongoing process. It's about setting standards, monitoring performance, and making continuous improvements.

Action Item: Develop a robust quality control process that includes:

  1. Setting Clear Guidelines: Define the quality standards for every stage of the project.
  2. Regular Inspections: Schedule regular quality checks at various stages to ensure everything meets the predetermined standards.
  3. Constant Communication: Maintain regular communication with clients, update them on progress, and promptly address any concerns. This helps in building trust and transparency.

Quality control is an ongoing commitment to excellence that requires attention to detail, constant monitoring, and clear communication. By adhering to a stringent quality control process, you ensure that the final product meets and exceeds expectations and that the entire customer experience is seamless and satisfying.

8. The Role of Contractor Coaching Services in Business Growth

Imagine having access to a reservoir of knowledge and insights curated by expert coaches who view your business from a different perspective. Contractor business coaching services pave the way for this invaluable experience. These services are not just transactional encounters but rather transformative partnerships that empower you to tap into a wealth of industry-specific wisdom. From mastering the art of effective project management to navigating the intricacies of strategic planning, coaching offers a tailored roadmap to success.

Unlocking Your Potential

The power of contractor coaching services is evident in the success stories of remodeling businesses. These services provide tailored guidance, harnessing proven strategies to drive exponential growth. Imagine being equipped with strategic tools that bolster productivity and align each action with your long-term business vision.

Who's a Good Fit for Contractor Coaching?

Who is an ideal candidate for contractor coaching services? The answer: any professional who seeks to elevate their contracting or remodeling business. Whether you're a new entrant with zeal and a vision, a mid-career contractor aiming to refine your strategies, or a veteran needing a revitalized approach, coaching services adapt to your unique journey. The beauty lies in their versatility, catering to both individual needs and the overarching goals of your business.

All you need is to be open to changing your mindset. Are you ready to work ON your business instead of IN your business?

Action Item: Schedule a FREE consultation with our Action Management Pros LLC team.

increasing profits with a business coach in contracting


Growing a remodeling business involves multiple components, from understanding your financials to building a cohesive team. Reflect on the unique aspects of your business and think about leveraging resources like contractor coaching. Embrace a mindset change and continual development. Your remodeling business's success is within reach, and tailored strategies like these will propel you to the next level.

If you require a business analysis to understand the root problem, consider hiring a contractor coach to help you.

Trust Our Team to Coach You to Success!

Are you ready to take your remodeling business to the next level? Whether you need advice or want to share your experiences of growing a remodeling business, Action Management Pros LLC would love to hear from you.

And remember, whether you've been around for 30+ years or a new business, our contractor coaching services are here to guide you on this journey, offering expert advice and tried-and-tested strategies for business growth. Reach out to our industry professionals today, and let's turn around your remodeling business together.

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